Using a simple, intuitive drag and drop template, elements that would take days of coding-and thousands of dollars-can be pulled off in minutes. “It’s a tool that allows you to add animation, interaction, and other elements, everything you would expect to see on a tablet, and then to publish that work in any format, whether as an EPUB3, as an iOS or Android app.” “PubCoder is an authoring tool for complex content,” said Enrico Gazzano, PubCoder’s co-founder. So with my background in artificial intelligence, I thought, machines can help us with this.”Īlso at this year’s fair are representatives from an startup called PubCoder, showing off software that enables creators to build powerful, top-level digital products cheaply, and quickly. Search can help, but key words only scratch the surface. “It was just a deluge, a problem that is common in our lives today, with web content, books, and magazines. “We had all this content coming in but no way of really understanding it,” he says of his time at Nook. After leaving B&N, the idea for Intellogo struck him. In all, Intellogo can comprehend roughly 100 million different “insights” that can help publishers and retailers better understand their holdings, and thus build better marketing and merchandising campaigns.īalthaser is no stranger to the publishing industry-he used to work for Barnes & Noble, where helped run the Nook Press self-publishing platform. We have trained it to understand things like characters, personality, writing styles, geographic locations, time periods,” he said. “Intellogo cracks open books, reads them, and understands them,” Balthaser explained. From a seat in the Frankfurt Book Fair Business Club, Balthaser demonstrated his technology-Intellogo is a “machine learning” engine that can parse a large corpus of works for complex themes, an advance that represents the bleeding edge of metadata practices.
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